Redeem now - Kid Rock was spotted drinking a can of Bud Light at a concert on Thursday, TMZ reported.
- The musician in April shared a video of himself shooting up cans of the beer and cursing the brand.
- The company's social media campaign featuring trans influencer Dylan Mulvaney sparked a right-wing backlash.
Kid Rock was spotted drinking a can of Bud Light, just months after shooting up cases with an AR-style rifle.
The country rocker in April shared a video of himself shooting and destroying several cases of the beer on his property in response to a social media campaign featuring transgender influencer Dylan Mulvaney.
"Fuck Bud Light and fuck Anheuser-Busch," he tells the camera after shooting at the beer.
However, the musician appears to have had a change of heart, as he was spotted by TMZ holding a distinctive blue Bud Light can at a Colt Ford concert at Skydeck in Nashville Thursday night.
Mulvaney, 26, rose to fame with a TikTok series called "Days of Girlhood," chronicling her gender transition, and has since amassed more than 10 million followers on the app.
Bud Light's social media campaign involving Mulvaney, for which she made an Instagram video featuring some of their beers, sparked widespread controversy among conservatives, purely because she is transgender.
View this post on InstagramMany conservative celebrities and consumers publicly promised to boycott the beer brand, and sales dipped.
Following the right-wing backlash, the beer brand ceded its title as the No. 1 selling beer brand in the US and has since been rebuilding its image.
A recent survey showed that Bud Light had won back 15% of the 18% of people who said they would be boycotting their beer following the Mulvaney collaboration.
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